CONSULTANCY

CREATIVE DIRECTION & BRAND STRATEGY

FOR LIFESTYLE HOSPITALITY ( Boutique Hotels, Wellness Resorts) - MULTI-FAMILY PROPERTIES (Luxury Rentals, Branded Residences, Mixed-Use Developments) - DESTINATION & LIFESTYLE RETAIL

We Collaborate With:

  • Real Estate Developers & Asset Managers

  • Hotel Owners & Developers

  • Retail Owners, Founders, Head of Brand, & Brand Directors

  • Architecture Firms

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“A more holistic, comprehensive approach”
— Dominique Rose / Founder

Creative Direction & Brand Strategy with a Lifestyle Focus.

We craft soulful experiences where design meets commercial purpose.

Rooted in the philosophy of Barefoot Luxury Living™, our approach blends strategic clarity with aesthetic intention and sensory experiences. Dominique Rose leads our branding and design efforts as the creative director.

We specialize in transforming existing brands and creating new ones by enhancing their visual and experiential elements. Our goal is to develop a creative strategy that clearly defines your brand's core values, mission, and aesthetic. We then translate these elements into a compelling message and visual identity that resonates with your audience.

 By collaborating closely with our clients, we aim to understand their needs and vision, ensuring successful outcomes. We maintain Barefoot Luxury Living™ at its core, emphasizing value, experience, placemaking, and long-term brand equity.

For Lifestyle Hospitality

We craft creative direction that transforms your property into a story guests want to return to visually, emotionally, and experientially.

For Branded Living

We help you position your development as more than a place to live - it becomes a lifestyle brand tenants feel part of.

For Destination Retail

We shape creative direction that turns your retail space into a living expression of your brand - one that sells through experience. 

THE CORE SERVICES

What we offer:

STRATEGIC

Brand Identity & Storytelling:

  • We develop a cohesive and distinct narrative for your brand through personalized storytelling and meaningful experiences, blending design with commercial purpose.

  • We create a brand identity that resonates with the target audience, translates into the physical space, and ensures a consistent brand experience.

  • We implement an overall creative vision and strategy.

  • We advise on key creative decisions (branding elements).

Experience Strategy

Lifestyle Concepting

CONCEPTUAL

Interior Concept:

  • We create concept presentations, mood boards, and design guidelines.

  • We assist you in selecting and integrating elements that represent your brand and embody your core values.

  • We advise on key creative decisions (materials, color palettes).

  • We offer procurement services for furniture, decor, and lighting solutions.

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THE PROCESS

DISCOVERY & ANALYSIS

This foundational phase allows us to gather insights and define the project’s purpose, establishing a strategic foundation that aligns with both business objectives and guest experience goals.

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IDEATION

This is the brainstorming and idea-generation phase, where the goal is to explore a broad range of creative possibilities and inspirations.

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CONCEPTUALISATION

This phase refines and shapes the creative ideas into a structured, cohesive concept that serves as the project’s guiding framework

THE PACKAGES

What we offer:

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    CREATIVE VISION

    Baseline Concept & Strategy

  • Close-up of stacked concrete blocks and stones in various shapes and textures.

    VISION & OVERSIGHT

    Concept & Strategy With Guidance During Execution

  • A close-up view of stacked concrete blocks and bricks, showing different textures and colors. The arrangement appears architectural or artistic.

    FULL DIRECTION SUITE

    Concept & Strategy With Guidance During Execution

    Includes touchpoints like Styling & Launch Strategy

SCHEDULE A COMPLIMENTARY 30-MINUTE DISCOVERY CALL TO DISCUSS YOUR PROJECT NEEDS