CONSULTANCY
BRAND DEVELOPMENT
FOR DESIGN, FASHION, LIFESTYLE, & WELLNESS BRANDS
FOR DESTINATION RETAIL
“It is about creating and experience that is both emotional and efficient ”
Brand Development Strategy with a Lifestyle Focus
We create cohesive brand experiences that resonate with your audience.
Barefoot Luxury Living™ enhances brands with effective branding, innovative marketing, and strategic sales initiatives, all expertly managed by Dominique Rose.
We assist clients in reinventing their existing brands or creating new ones by refining brand identity, enhancing reputation, and shaping market perception. Our goal is to ensure that messaging resonates with the target audience. We provide analysis, solutions, and marketing expertise to promote growth and ensure long-term profitability.
By collaborating closely with our clients, we gain a deep understanding of their vision, which allows us to achieve successful outcomes and foster meaningful brand recognition. We are committed to offering comprehensive support to help you thrive in a competitive marketplace.
BRAND STRATEGY & POSITIONING
We create a detailed creative vision and strategy tailored to your needs.
We assist you in defining your brand architecture, which includes its mission, values, personality, and positioning.
THE CORE SERVICES
What we offer:
VISUAL IDENTITY
We help establish a brand identity that connects with your target audience.
We offer guidance on creative decisions, including branding elements.
VERBAL IDENTITY
We define a brand messaging and storytelling that connects with your target audience
MARKETING & COMMUNICATION
We help identify the best channels to reach your target audience, such as social media, email marketing, advertising, public relations, and content marketing.
THE PROCESS
AUDIT
A brand audit evaluates a brand's performance, market position, and customer perception. It identifies strengths, weaknesses, and improvement opportunities, ensuring consistency and effectiveness. This phase is vital for understanding the brand's vision and values, helping to create a strategy that aligns with business objectives and client experience goals.
STRATEGIC DEVELOPMENT
Strategy is a comprehensive plan for building and managing a brand, encompassing its identity, positioning, messaging, and approach to business goals. This phase involves defining the brand's core values, mission, target audience, and unique selling proposition while creating or refining an identity that reflects the essence of the business.
THE PACKAGES
What we offer:
BRAND DEVELOPMENT ACCELERATOR
THE ESSENTIALS 4-6 Week Program
Investment: $7500
FOR CLIENTS SEEKING RE-BRAND DEVELOPMENT Program Inclusions:
Consultation & Coaching 1-on-1 Sessions - Virtual or In-Person ( 4 sessions of 3 hours each)
Brand Guidelines & Custom Strategic Roadmap Comprehensive PDF report
Program Phases:
1- Brand Audit
Structure
Operations & Staff
Visual Identity
Verbal Identity
Services/Products
Merchandising and Assortment Planning (if applicable)
Marketing Collaterals
Marketing & Strategic Partnerships
Consumer & Trade Events
Social Media & Website Brand Direction
2- Brand Assessment Report
3- Strategy & Business Optimization :
All departments listed above
THE ULTIMATE 8-10 Week Program
Investment: $10500
FOR CLIENTS SEEKING FULL BRAND DEVELOPMENT Program Inclusions:
Consultation & Coaching 1-on-1 Sessions - Virtual or In-Person ( 8 sessions of 3 hours each)
Brand Guidelines & Custom Strategic Roadmap Comprehensive PDF report
Program Phases:
1- Brand Audit
Structure
Operations & Staff
Visual Identity
Verbal Identity
Services/Products
Merchandising and Assortment Planning (if applicable)
Marketing Collaterals
Marketing & Strategic Partnerships
Consumer & Trade Events
Social Media & Website Brand Direction
2- Brand Assessment Report
3- Strategy & Business Optimization :
All departments listed above
Company set up (name/domain name/trademark/ etc)
This project may require extended Coaching Sessions and optional add-ons like E-shop Design, Merchandising and Assortment Planning, Marketing Collaterals, Website Design, and Real Estate Site Selection. Quotes for these additional services are available upon request.
STRICTLY CONSULTING
$250/ hr - Min 2 hrs
Virtual or In-Person
RETAIL 101
FOR DESIGN & FASHION
FOR CONCEPT STORES
Dominique Rose, Founder, Creative Director, and Expert Brand Consultant at Barefoot Luxury Living™, is opening her calendar on a limited basis to consult.
THE FOUNDATION RETREAT - 3 IMMERSIVE DAYS (6-8 hr per day)
Laying the groundwork for a refined retail journey
RETAIL INTENSIVE WORKSHOP *
FOR CLIENTS WHO WANT AN ACCELERATED, HANDS-ON EXPERIENCE TO CREATE/RE-BRAND THEIR RETAIL CONCEPT.Investment: Starting at $15500 (fees for travel expenses TBD)
DAY 1 - Brand & Business Foundations:
Concept Development (vision, values, target audience)
Retail Strategy
Store Positioning & Differentiation Strategy
Business Model Overview
Operations
Vendor Sourcing
DAY 2 - Visual Identity & Store Experience
Brand Identity (logo, color palette, typography)
Store Aesthetics & Layout
Fixtures Sourcing
Packaging & Signage
Customer Experience Strategy
Sensory Branding (lighting, music, scent)
DAY 3 - Launch Strategy
Website Brand Direction
Social Media Brand Direction
Marketing & Grand Opening Strategy
*Please note that P.O.S., staffing, and inventory systems are not discussed in this workshop.
This project can be combined with Creative Direction and/or Interior Styling services.
We take pride in providing a high-touch experience for our clients and are very selective about whom we choose to work with.
SCHEDULE A COMPLIMENTARY 30-MINUTE DISCOVERY CALL TO DISCUSS YOUR PROJECT NEEDS